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Menu

Jessie M Lacey

  • Features
  • about
  • blog
  • product & ux design
  • web
  • Menu Design
  • brand work
  • contact

Brand, Print, & Advertising

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Everette Collection

Everette Collection is a large project I worked on as Creative Director at Dirigo Design & Development. It was a full branding exercise as well as a full design system for their website. The website was one of my biggest and most thorough UX design projects and including figuring out technical hurdles (and formulas) like with full-page responsive search results with varied image proportions.

Her Highness for Maine Cannabis Chronicle

For the magazine Maine Cannabis Chronicle, I worked with Weedhouse to art direct, design, layout, and copyedit the Her Highness quarterly column that appears in the magazine.

Ghost: Karen's Kitchens

6 “Ghost Kitchen” brands under one, the first of its kind in Maine. Work includes 7 logos total, menu, style sheets, and a website that delivers to users a cohesive ordering experience. Ghost: Karen's Kitchens

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emo night portland

I made these posters with tears and pixels. I cry every time. I am particularly proud of the Time & Temp sadness. Logo design, graphic design, photography and photo-manipulation done by me, but like, whatever.

I made the website too

¯\_(ツ)_/¯

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nosh menu & website

Nosh, located on the corner of Oak Street and Congress Street, recently had their menus redesigned as well as a complete website redesign. For the menus: They have three separate pieces, the food menu, the drinks menu and the specials menu. To differentiate the menus when folded together I chose to use varied folding and bright color bars to create a tabbed look. The food menu is a tri-fold, the drinks menu gets placed inside with the specials menu, both of which have different widths to help create that tabbed look. The specials menu is the only one that changes, so I had to create a solution that would allow a new menu to be printed easily every day but still conform to the style created by the permanent menus. For the specials menu I created a stationary of which to use a pre-designed template for. Only the color bar and cropping were done in bulk leaving a blank area for the ever-changing menu to be printed on daily. I created a template in Word format that would be easy for the manager of Nosh to use, keeping the formatting and printing in exactly the right area.

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lfk in portland maine

Custom logo design and print design for a wonderful bar/restaurant in Portland, Maine. The ad was published in several publications in the area. The ​place is great, the atmosphere is great, the bartenders are great and for goodness sake, get yourself the LFK burger.

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jaiemelle cards

Mohawk superfine Luxe by Moo paper. 3.25" x 2.125", black and cyan. These very fat 32pt thick cards have a bright cyan core. Yeah!

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art & gallery event printed postcards

During my time at Maine Home+Design magazine, I designed a bunch of postcards for events at various places and galleries in Maine.​

Nanuq Kayaks
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maine spirits

Print advertising for Maine Spirits. The first one is a monthly ad series to appear on the back cover of Dispatch magazine which will feature a different cocktail offering from a new bartender each month. The second print ad is a two-page spread that will appear in Downeast magazine each month. It will feature cocktails from the beloved Portland favorite, bartender John Myers.

Family Feast Poster
family feast

I went to a couple of these family feast events, one at Nosh then one hosted at Grace. Thomas Pisha-Duffly's Family Feast is a large format, communal dining pop-up event and really one of the only pop-up events I have gone to where I left overstuffed and overjoyed. A little later, Thomas came to me for illustration and design work. The idea was 70s rock poster, art nouveau, psychedelic and organic. My homage to Stanley Mouse's homage to Alphonse Mucha.

More Family Feast coverage from Eater and Knack Factory

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fitzgerald yachts brochure

I designed this large 24.5" x 11" tri-fold brochure for Fitzgerald Yachts to have in time for the Maine Boats & Builders Show that usually happens in the lovely Portland Company Complex on commercial. Fitzgerald had 5000 copies printed.​

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maine home+design mag covers pre-2009

These covers are three of my favorite covers with the old-style branding. I loved choosing photography and colors for the cover and I always found myself drifting towards the modern.​

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CIFF 2010 schedule

I was asked to design the CIFF (Camden International Film Festival) schedule in a way that clearly and creatively organized the film times and days.

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maine/now magazine

This is a the magazine that never was. The print industry is rough. I was commissioned to do the layouts for most of it as well as branding. I designed the logo and business cards, table of contents and as you can see here, the opening spreads of what would have been awesome articles.

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art of giving
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slab branding and website

Slab Sicilian Streetfood is another Jay Loring (of Nosh) restaurant opened with Stephen Lanzalotta (of Micucci sicilian slab fame) and rated one of the most anticipated openings of Spring 2014 in the country. I designed the logo, starting menu and full menu, as well as entrance window and door signage, bakery window and labels for all their takeout packaging. I also made their logo into a large (and small) stamp to apply their logo anywhere and give their takeout packaging an authentic effortless look.

The menu presented a challenge because like a lot of places with amazing beer offerings, Emily Kingsbury, the beer goddess of Slab, wanted the ability to change the menu daily AND have those offerings on the menu. I set her up with a word doc template designed and styled after the style of the menu, so that she will be able to print the drinks on the back of the menu.

I should mention that this place will be amazing and if you don't make it your goal in life to have the luna bread you are a bad person.

Press:

Alex Steed interviews in Shift Drinks: Jason Loring of Nosh and Slab.

Eater Maine: Menu Porn:Yes, Slab Opened Yesterday; See Menu Here

Portland Press Herald: Fired Portland pizza maestro slices new plan

Eater Maine: Behind The Scenes Photos of Slab

 

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maine home+design magazine covers

My favorite Maine Home+Design magazine covers during 2009 & 2010. Included is the first guide book published in 2009 with a friends camp on the cover (which I had learned a bit later, actually).​

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jaiemelle

Jaiemelle is my fashion and industrial design endeavor. ​Jaiemelle is pronounced like my initials: J. M. L. (jay-em-el) but rather fancier-looking. I designed a logo and had fabric tags printed and sewn on to make dress tags as well as business cards.

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portland art walk posters 2010

A series of 24"x36" ​posters I designed for several First Friday Art Walk events at Maine Home+Design & Maine Magazine.